一隻活生生的怪獸
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“Koh Tsit Kang” sits between two Mazu temples on the busiest street by the harbor, having witnessed the area’s cycles of change. Once the Nanfang’ao Theater, later “Jih Hsin Hotel,” and then “The New Days,” each period brought a different character to the space. What remains unchanged is the constant rhythm of fishing boats, and the air filled with the scent of the sea.
During the process, I stayed here on and off for nearly a month. Though not far from the city, the place feels distant—almost like the edge of the world. Alongside the background of the new owner, a long-time local practitioner of community building, this brought about a subtle sense of independence.
Before it became the final icon, the creature was simply the most instinctive sketch among many. In the end, it felt right to keep it.
Now taking on a new role, the space is not only a hotel, but also a place for local exchange. The identity takes the form of a three-legged orange creature, echoing the shape of the harbor—like tentacles extending outward—reaching toward people, culture, and the everyday flavors of this place.
「又一天 Koh Tsit Kang」旅店，就位於兩座廟火興盛的媽祖廟之間、港邊最熱鬧的街上，參與了地方的興衰與變化。旅店原址為「南方澳大戲院」，1973年改建為「日新大飯店」，其後轉型為“The New Days”，直至今天的「又一天」旅店。不同的時空與際遇，都為這個空間帶來新的氣息，但唯一不變的，是這裡總是船來漁往，空氣中瀰漫著濃濃的海味。
在正式決定這隻小怪獸作為旅店的 Icon 之前，它是草稿堆裡最直覺的那一個。製作期間，往返在此住下的近一個月，發現這裡彷彿遺世在天涯海角；加上旅店的新主人是已在蘇澳耕耘多年的地方創生工作者，這些都來各種「獨立」的心情。
這個空間的新任務不僅只是旅店，也正逐漸成為地方交流的場所，並跟著新團隊一起在有機成長。於是最後就決定是牠了：三隻腳的橘色南方澳小怪獸，對應南方澳港口的形狀，如觸角般，探向這裡各式各樣的人、溫暖的文化與新鮮的味道。
Concept Development — 南方澳 Nanfang’ao
Local Color, Handmade Lettering, Organic Forms, Sketch Process
Local Color, Handmade Lettering, Organic Forms, Sketch Process
Identity Typeface, Display Typeface, Functional Sans
client: 又一天 Koh Tsit Kang
art & design: Kuo Yi Chiau
selected images courtesy of 又一天 Koh Tsit Kang
2025
selected images courtesy of 又一天 Koh Tsit Kang
2025