自然的生活，自然好吃的米
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These two 150g rice packs come from Changbin, Taitung — Kakawan, its old Amis name, means “lookout.” Between the Pacific Ocean and the Coastal Range, the landscape feels remote, quiet, and self-contained.
Grown by young people returning home, the rice was made for gift shop shelves — small portions, easy to bring back, offering a taste of Taiwan’s landscape and terroir.
Printed in a single spot color on naturally textured paper, the packaging features cut-out forms of two local species — the Formosan muntjac and the yellow swallowtail butterfly — revealing the rice inside while keeping the design simple, honest, and clear.
這兩款各 150g 的小包裝白米和糙米，來自台東長濱。Kakawan 是長濱的古名，在阿美族語中有「瞭望臺」之意。這片緊臨太平洋的丘陵地，從西部剛來時會感到遙遠、邊緣，好像就長成了自己的國度
茂生希望這些由返鄉青年種植的好米，可以試著進入伴手禮通路的貨架上。小小的份量，剛好可以煮一至兩餐，讓旅人可以輕便帶走，帶回一點台灣東海岸特有的純淨風味
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包裝以單色特別色印刷，選擇具有紋理的紙張和簡單的包裝結構，用裁刀切出長濱的兩種生物——梯田裡的台灣山羌、海岸山脈裡的黃裳鳳蝶。讓包裝實體在貨架上得以展現產品的本質
client: 茂生米糧
design & copywriting: Kuo Yi Chiau
printing: Between Printing
2026
design & copywriting: Kuo Yi Chiau
printing: Between Printing
2026